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PHP & Digital Marketing Training Institute in Ranchi Jharkhand

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PHP Advance Course

PHP ADVANCE COURSE

Unit 1: PHP 5 & OOPs

What is php5, Difference between php4
and php5, Objected Oriented Programming Concept, Advantage of OOPS, Class,
Object, Inheritance, Constructor.

Unit 2: Advance OOPs

Interface, Singleton Class ,Possibility
of Multiple Inheritance and Polymorphism in php, Static Variables and
Functions, Abstract Class.

Unit 3: MVC Basics

Understanding
of Model View Controller. MVC with an Example. Knowledge about .htacces file, all type to re-write rules,
php.ini settings.

Unit 4: Zend Framework

Zend with
MVC. Zend with an example site.

Unit 5: Working with MySQL

Concept of Database, RDBMS Concept,
Primary Key and Foreign Key Concept.

 Mysql Query : Insert, Select, Delete, Update, IN,
NOT IN, DISTINCT, AVERAGE,SUM, WHERE Clause, GROUP BY, Truncate, Unique vs
Primary.

Join, Left Join, Right Join, Inner Join
, CASE, Data type in mysql, DATE AND Time functions.

Indexing, Query
Cache, Imposing Constraints.

stored
procedure, views, trigger, case in  MYSQL, MYSQL optimization, with hacking knowledge. 

Unit 6: Joomla

Usage of Joomla CMS, Understanding file
structure of Joomla , Creating a CMS website through Joomla, Joomla from SEO
Prospect.

Create new component & module.

Unit 7: Os-Commerce

Directory Structure, Change Template,
Custom coding, Database structure

(Understanding
E-commerce Concepts, Designing of Database of an ecommerce project.)

Unit 8: MAGENTO

What is magneto?

Magneto Directory structure

Magneto theme change

What is layout, layout element,
block, template, Static Block, CMS Pages, about setting from backend
configuration,

Create custom module with create table in database.

Magento
as an ecommerce application, Magento as a CMS, Creating an ecommerce website
using Magento.

Range of industries

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MAGENTO COURSE

  1. What is Magento ?
  2. Installation : Installation in
    Local Server, Installation in Live site, Creating Backup and Configure in other
    Server again.
  3. Theme Integration:
  4. Multi-Store Setup : Create Website, Store and Store
    View
  5. Catalog Management
    1. Administration
    1. Site Configuration and Behavior
    1. Attributes, Attributes Set
    1. Product Types — Simple, Grouped, Configurable,
      Virtual,Bundle,Downloadable
    1. Product Configuration
    1. Frontend
      Functionality
    1. Product Management
    1. SEO
    1. Site
      Performance Enhancement
    1. Reports
  6. Product Marketing
    1. Customer Management
    1. Events, Sales, Promotions
    1. CMS Pages
    1. Newsletters
    1. Import/Export of Customer Data
  7. Operations
    1. Order Management
    1. Credit Memos/Returns
    1. Fulfillment
    1. Shipping
    1. Customer Service
    1. Transactional
      Email
    1. Shopping Cart Management
    1. Self-management Configuration
  8. Layered
    Navigation

    1. Product Filtration
    1. Multiple Currency Setup
    1. Multiple Language Setup
    1. Bulk Product Export & Import
    1. Product Image zooming — Different types
    1. Payment Gateway integration
    1. Shipping Gateway integration
    1. Review and Rating.
  9. API Integration : Quick Buy, Ajax Pagination, Facebook
    integration.
  10. Custom
    Module

How
to create custom module. MVC pattern, EAV Database Model, Creating  and Managing Controller, Model and View.

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Seo Course

DIGITAL MARKETING COURSE

# Module 1 :

Basics and introduction to Search Engines –

What is Search Engine Optimization or SEO?

What is organic results, local results and paid results in Google

How Search Engines Work.

What is Search Engine Algorithm?

What is Onpage SEO & Offpage SEO?

What is bots, website cache and crawlers

# Module 2 :

HTML Structure, Semantic Errors and Validation –

Writing code of HTML

Using colour, fonts and sizes

Different HTML Elements, tags & attributes.

Understanding Semantic & HTML Structural Errors.

# Module 3 :

Advanced SEO Keywords Analysis Training –

What is keywords and why it’s important

Understanding how keywords work

Importance of Keywords (Keyword Phrase) on Search Engine Optimization.

Choosing best keywords for maximum benefits

Manual Keyword Analysis SEO Techniques.

How to calculate the Keyword Efficiency Index for each keyword.

Keyword Stuffing & Blackhat SEO & outcome.

Using Google’s Keyword Planner.

# Module 4 :

Onpage Search Engine Optimization (Onsite SEO) Training –

Page Title Optimization.

Meta Description Optimization.

Meta Author, Robots Optimization.

Meta Viewport, Geo Tags Optimization.

Header (H1, H2, H3 etc.) Optimization.

Search Engine Optimized Content Writing & Optimization.

Keyword Placement & Strong & Emphasis tags.

File optimization.

Website Link Structure Optimization.

SEO friendly URL optimization.

Search Engine Optimized Breadcrumbs.

Link Title & Anchor Text Optimization.

Inner Link & Outbound Link Optimization.

Image Optimization for SEO.

Image Name, Image Title & Image Alt Optimization.

SEO friendly Website Structure & Layout Optimization.

Website Footer Optimization.

CSS, Javascript & Coding optimization.

Different Unethical Onpage SEO Practices & how to avoid & fix them.

# Module 5 :

Advanced Google Search Console (Google Webmaster), Google Analytics and Bing Webmaster Training –

What is Google Analytics & its use.

What is Google Webmaster and Bing Webmaster tools.

Adding your website in Google webmaster

Adding your website in Bing webmaster

obots.txt file creation & uses

Creating Google analytics accounts

Inserting tracking code into website

Data analysis and reporting using Google Search Console.

# Module 6 :

Advanced WordPress SEO Training –

What is WordPress?

Important WP SEO Plugins

How to change title, meta etc using plugin

Complete WordPress post optimization.

WordPress post optimization using Yoast SEO plugin.

Image optimization

sitemap creation in WordPress

XML sitemap creation and submission

# Module 7 :

Advanced Offpage Search Engine Optimization (Offsite SEO) Training –

What is link building

Thorough site analysis for Off-page SEO

Analysis of competitor’s website for off-page SEO

Different types of backlinks.

Nofollow & Dofollow links & their differences.

How to get Dofollow links from authority websites.

Backlink Anchor Text optimization for natural & ethical SEO.

Classified backlinks from good quality classified websites.

Web 2.0 backlinks.

Youtube optimization & inbound links from Youtube & other video broadcasting sites.

SEO Content writing & article submissions on article submission sites.

# Module 8 :

Local SEO Training –

What is Local SEO?

Business listing on Google My Business (Google Places).

Business Reviews on Google My Business (Google Places) and other business directories.

Bing Local listing.

How NAP affects your GLL

How to get reviews in Google local listing

# Module 9 :

Advanced Voice Search SEO Optimization Training –

What is Voice Search?

How Voice Search works.

Conversational keywords.

Optimization techniques for voice searches.

# Module 10 :

Advanced Website Audit and Site Recovery Training –

Complete website analysis and audit.

Site audit using different SEO tools.

Complete knowledge of different Google Algorithm updates.

Website recovery from Google Panda (Content) updates.

Google Real-Time Penguin Update.

Google Rank Brain Algorithm Update.

Google Accelerated Mobile Page (AMP) Update.

# Module 11 :

Advanced Mobile SEO Training –

What is Mobile SEO?

Difference between desktop/ laptop SEO and mobile optimization techniques.

What is responsive web design (RWD)?

What is Accelerated Mobile Page (AMP)?

Mobile Viewport.

Mobile site layout optimization.

Mobile site image optimization.

Mobile site indexing techniques.

# Module 12 :

Understanding redirection in SEO –

Creating custom 404, 403 pages

Understand 301 redirection (Permanent redirection)

302 Temporary Redirection

What is mobile redirection and when to use that

# Module 13 :

Social Media Marketing –

What is Social Media Marketing?
How many types of ads can we run on facebook?
How to use facebook for lead generation?
Can we use facebook for branding?
How to target right audience?
How to increase likes of facebook business page?
Run ad on Instagram
How to grow your Instagram fast?
How to run ad on Linkedin?
How to run ad on twitter?
How to increase engagement of tweets?

# Module 14 :

Search Engine Marketing/PPC –

What is Google Adwords
What is Bing Ads
What is Campaign?
What is Adgroups?
Difference between Ads and Keywords?
How many types of ads?
Difference between dynamic search ads and dynamic keyword insertion?
Keyword Match Types
Broad Match Types
Phrase Match Types
Exact Match Types
Broad Modified Match Types
Ad Extension
Bid Adjustment
How to control fraud click on your ad
Bid Simulator
Advanced location options

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Job Interview Skills Training Course(JIST)

Job Interview Skills Training Course(JIST) mainly designed for those candidates who are not capable to crack any Interview. You will learn what to do before your interview is scheduled, specific interviewing techniques such as mirroring and bodjy language and etc etc…

Being successful at job interviews is not rocket science. It’s actually quite simple. It requires preparation, studying and training. This Job Interview Skills Training course udemy will prepare you to rock your interviews!!

By taking this job interview training course udemy you will master the skills you need to excel at interviews and move to the next phase of your professional career (a new job). And best of all you will be able to accomplish this in a short period of time with real-life, proven principles based on years of experience, research and observation. No need for investing long hours studying about interviews. This course has been designed from the ground up to ensure a smooth, succinct and effective learning experience with a step by step proven process. It works, trust me!

What will you learn?

  • To get the job!
  • Job Interview Skills to hit the ground running.
  • Job Interview Skills Training practices to interview like a PRO.
  • How to be effective in an a job interview.
  • To Master the Art of Selling Yourself.
  • About the different types of interviews and how to approach them.
  • The concept of differentiation and its importance.
  • How to perform due diligence, prepare for success and challenge yourself.
  • How you can leverage on feedback and your mistakes.
  • To Excel in an interview.
  • To boost your confidence and communication skills.
  • To handle difficult job interview questions.
  • To rock your interviews!

Why take this course?

  • You will get a proven step by step process to achieve success in your interviews.
  • You will get awesome Freebies, including access to a Free Employability Course from one of the leading Universities in the world.
  • You will prepare for job interviews like an absolute PRO.
  • You will get Job Interview Skills to get your dream job.
  • It’s based on real life proven principles.
  • It’s short, effective and practical.
  • This Job Interview Skills Training course is simple and easy to follow.
  • It’s been developed from the ground up with a focus on quality.
  • You will get tools and tips that you will love in this job interview course udemy.
  • It’s value for money. You will spend a small amount but gain a lot of knowledge.
  • You have nothing to lose, you are protected by a 30 day money back guarantee!
  • You will get the inside scoop on all my future courses.

°°If you already made up your mind about taking this course just click on the “Buy Now” button at the top.°° If not, keep reading.

How will this help you?

  • You will get the job!
  • You will master the Job Interview Skills to rock your interviews!
  • You will go fully prepared to an interview.
  • You will feel more confident.
  • What you’ll learn will make you effective and successful ?

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